The Future of Marketing Might Already Be Here

verses ai next generation software systems

The most interesting shifts in marketing rarely announce themselves with a bang. They start as quiet patterns—faster results here, a smarter system there—and suddenly, you’re looking at something that changes the entire landscape. That’s where I found myself recently, digging into VERSES AI. As someone who’s built a few marketing strategies, I’ve seen a lot … Read more

Why You Must Migrate from Revenue to Net Income

monthly net recurring income

Many businesses often spotlight revenue—the total income from sales—believing that higher numbers equate to success. However, this focus can be misleading.  Net income, which is revenue minus all expenses, taxes, and costs, offers a clearer picture of profitability. Emphasizing net income over revenue provides a more accurate assessment of financial health, guiding better decision-making.  At … Read more